Experience: Where I've Worked

I've enjoyed a rich professional experience working at some of the best-known companies in the world.
Here's a look at them (listed in alphabetical order):

AOL
Managing Editor, AOL CityGuide Tier 2 Cities
I managed the editorial and image content for 235 AOL CityGuide markets, spotlighting city and regional events on the CityGuide Home pages while also updating articles and content on the Dining, Music & Nightlife and Movies pages. These 235 CityGuide markets, representing medium-to-smaller U.S. cities, typically generated 14 million page views per month. I started at AOL as the CityGuide Local News Managing Editor, writing Local News headlines for the all-important AOL Welcome screen and supervising 15 on-site and off-site news editors who updated headlines and news stories in 40 large and small markets coast-to-coast.

American Society for Microbiology
Website Editor
As a member of the website team for ASM - one of the largest life science societies in the world - I carry out a variety of duties, principal among them posting new articles and making improvements that keep the site running as smoothly as possible; I review Google Analytics in search of ways to improve the site, e.g. to improve page load times; I study MOZ reports to find issues that affect Search Engine visibility, and carry out a variety of project requests, among them, updating ASM's Style Guide or transforming the Content Management System "How to Post Articles" guide into a document that's much more user-friendly for contributing authors.

Associated Press
Broadcast Wire National News Editor; Producer; Reporter
After working in news radio for several years in Miami, I left the Sunshine State to join the Broadcast Wire operations of the Associated Press - the world's largest newsgathering organization. I worked at AP's international headquarters at 50 Rockefeller Plaza in New York City for about a year before Broadcast operations moved to Washington D.C. (my hometown). At AP Broadcast, I supervised coverage of national and international stories on the Broadcast News wire; as a writer, I cranked out what must have been millions of words of copy for AP Newswatches, Sportswatches, Businesswatches, People in the News and various Features, and voiced reports for the A.P. Radio Network. I earned several awards for Best News Summary writing and Best Features writing.

Burke & Herbert Bank
Digital Content Manager, Website Content Manager
At B&HB, I rode herd on all things online (and many that weren't). I kept the website up-to-date in numerous ways: promoting the latest marketing campaigns and posting news releases for the customer-facing side while carrying out the many behind-the-scenes duties needed to keep the website humming: Search Engine Optimization, content tweaks, image enhancements, Analytics analysis and more. I also kept the employee intranet up-to-date with Happenings & Events features, important Policy & Procedure updates, executive announcements and more. I was a key driver in the Intranet redesign that made the site a more-efficient and much more useful resource and communications portal.

Capital One
Website Content Manager
Following Capital One's purchase of Chevy Chase Bank, where I'd been working for several years, I was among those who were kept on to carry out the transition from CCB to Capital One Bank. I was at Capital One for about a year and a-half, during which time I continued to manage content for and update the Chevy Chase Bank website; manage CCB marketing emails, and update content on the CCB employee intranet - serving as a key player on the transition team that folded the CCB intranet into Capital One's portal. Capital One downsized me after the website, email marketing and intranet conversions were complete.

Chevy Chase Bank
Website and EMail Marketing Content Manager
Chevy Chase Bank was the D.C. area's largest locally owned bank, with 285 branches and more than $14 Billion in deposits. I managed the website (chevychasebank.com) and made massive improvements in the site's Search Engine results by initiating Search Engine Optimization; improved email marketing results by instituting "best practices" guidelines and managed content for several departments on the employee intranet.

 

Fannie Mae
Business Marketing & Communications Production Lead
As the nation's leading source of financing for mortgage lenders, Fannie Mae makes homeownership and rental housing a reality for millions of Americans. As a member of the Business Marketing & Communications team, I handled a variety of website and email marketing duties: updating eFannieMae.com, a key real estate industry resource; editing and delivering weekly customer-focused emails and employee-focused emails (on which I coded the HTML) and reviewing email analytics in search of ever-better resuls.

LifeMinders.com
Senior Content Editor
This was a fabulous rocketship of a ride that unfortunately fell back to Earth too soon. LifeMinders was a dot-com start-up that pioneered email marketing via content-rich newsletters focusing on its members' expressed interests such as Health, Home & Garden and Work & Money. I strategized, planned and wrote content for many verticals, including Home & Garden, Small Business, Work & Money, Computers & Tech and Autos - emails that accounted for more more than half of LifeMinders' 22 million subscribers.

National Association of Real Estate Investment Trusts (NAREIT)
Freelance Website Editor
I performed a number of website duties for reit.com. My principal duty was to migrate articles and images from the PDF version of the association's magazine to the website, ensuring that the articles followed proper layout and style, and that images were properly sized and tagged. I also updated image libraries, created or refined How-To Guides for the Drupal CMS, and completed other tasks as requested.
 

Reuters
Newsman, Broadcast Report and Americas Desk; Online News Editor
After 13+ years at the AP, it was time for a change, and I found a new workplace home at the Reuters Washington D.C. bureau, where I wrote General News, Business, Politics, Sports and Entertainment stories and summaries for the "radio wire" as it was still called by many - but which actually was a computerized news feed that went to not only broadcast clients but also businesses, online news outlets and others. I also supervised coverage and managed real-time news updates for major online clients such as yahoo.com.

WINZ-AM All-News Radio and WNWS-AM All-News Radio (Miami, FL)
Reporter; News Producer; Anchor
Where it all began. Starting as a lowly board operator at WNWS (a start-up all-news radio station that dared to challenge WINZ, Miami's "King of the Hill" in radio news), I climbed the ranks to be a newsroom writer & producer, street reporter, and on-air anchor. After a little more than a year at WNWS, I moved on to the afore-mentioned king of all-news radio, WINZ, working as a newsroom producer & editor, street reporter and on-air anchor. The work I did at both stations and the stories I covered (hurricanes, presidential and state politics, massive riots, refugee arrivals) gave me the experience I needed to advance to AP Broadcast in New York.